Website completed?  PPC helps you prepare for high search engine rankings

  It also generates traffic, allows you to test your site and promotes sales while your doing it - fast!

Unfortunately, not all websites can get the number 1 ranking for every keyword we dream up.  But for those of us who have a great site and want to fast track it to the front page of Google or Yahoo, then PPC is the way to go.  Where organic search engine rankings are gained over time, pay per click bid is the fast track to getting traffic to your site.  It is also how the search engines make their money.

PPC works quite simply.  Once you place a PPC ad with the search engine of your choice, mainly Google, Yahoo or MSN,  the customer clicks on your ad and the search engines will charge you from a few cents to a couple of dollars per click.

Now the advantage to you is you can set the price on each click and you can declare a budget so that you won’t ever pay too much to have your site up on the PPC sponsor bar.

Google AdWords™ Example:

• PPC advertising is to the right of the screen using Google AdWords™ (Google’s system for PPC advertising)
• Organic search results are to the left below Google’s Logo.

You pay each time someone clicks on your ad.  You can have it for 10 cents or $13 each time a customer clicks, its up to you.  The more you pay per click the higher you will be ranked up the side, for that particular keyword you have paid for.  This is a great way of directing traffic to your site quickly, without optimizing all your pages first.

It’s also a great way to TEST your site.  Once you have developed your site to the best of your ability, you can run a PPC campaign to see how much traffic you can generate and how many sales are made.

This is called your conversion rate.

It works simply.  For every one hundred customers that visit your website, five of them may purchase from you, then your conversion rate is 5% – a great conversion rate by anyone’s standards.

While using PPC it’s important that you initially take a ‘TEST’ approach to your website to see if your visitors are responding well to the work you have just completed.  You want to make sure that customers are purchasing from you and you want to make as many changes necessary for you customers to purchase from you in droves.  This may take time chopping and changing your site, but it can be well worth it when your site is converting at 10%!!!

Want To Run A Successful PPC Campaign on Google?

• Choose profit keywords for PPC campaign to target – use <javascript> for this
• Find out how much it costs per click – Google gives you a good idea, so to does Wordtracker
• Design a small ad – use very specific details if you pay a lot for each click
• Set up a budget and cap it – make sure that you test your ad and don’t spend all your budget in one day

Perry Marshall’s guides and courses are the best I’ve read on PPC.  I’m a member of his renaissance club and highly recommend it to anyone who wants to take advantage of Google and take PPC to the next level.  His books are great for beginners as well as the more experienced PPC campaigner.  His guide <javascript> clearly outlines how to construct and maintain a healthy and profitable PPC campaign for your website.

Perry’s books are recognized by entrepreneurs around the world for being highly informative and jam-packed with tips and tricks for mastering the often challenging Google advertising medium.

You can find out more about pay per click at Perry Marshall’s website

Continue Course – ‘Internet Marketing Promotion’ Course – Step 9.   Adsense information

• Step 10. SEO link building
• Step 11. Search engine optimization
• Step 12. Search engine optimization consulting